Culture Of is an event series for strategists and creatives that explores emerging sub cultures, internet trends and consumer behaviors, co-hosted with thought-leaders. This month, we are taking a look at sneaker culture. From waiting overnight for sneaker drops to fueling a secondary market that's worth over $1B, sneakers have evolved from a sport shoe to a cultural phenomenon. Through 4 talks and 1 mini-exhibit, we will dig into the forces at play and give you a look at what sneaker culture is all about. You will leave more facinated than ever and get in line at Kith for their next collab yeahhhhh. 4 Talks: Sneakers 101 - TBD Design & Collabs - Nihal Hameed, SNKRS Expert at Nike What's A "Drop" and Its Affect on Consumers' Mindsets - Maria Bobila, editor at Fashionista.com The 1B Sneaker Resale Industry - Josh Luber, Founder of StockX, TED Talk speaker 1 mini-exhibit: Curated with Nihal, a SNKRS Expert at Nike, who personally owns over 200 pairs of sneakers, we will showcase a range of sneakers, from the OG classics to rare af signed limited edition, that you need to know about. Host:Tina Yip is a storyteller, host and brand strategist. She is passionate about learning, asking and helping people maximise their personal time through exploring their curiosities. Naturally, she co-created and host 5to9, a podcast for the side hustle generation. By day, she is a senior brand strategist at Berlin Cameron and have worked at creative agencies such as Big Spaceship, R/GA and mcgarrybowen. She worked on clients such as Samsung, MasterCard and Google to develop campaigns, brand strategy, content and live event activations. www.tinayip.com
Culture Of is an event series for strategists and creatives that explores emerging sub cultures, internet trends and consumer behaviors, co-hosted with thought-leaders.
This month, we are taking a look at sneaker culture. From waiting overnight for sneaker drops to fueling a secondary market that's worth over $1B, sneakers have evolved from a sport shoe to a cultural phenomenon.
Through 4 talks and 1 mini-exhibit, we will dig into the forces at play and give you a look at what sneaker culture is all about. You will leave more facinated than ever and get in line at Kith for their next collab yeahhhhh.
4 Talks:
Sneakers 101 - TBD
Design & Collabs - Nihal Hameed, SNKRS Expert at Nike
What's A "Drop" and Its Affect on Consumers' Mindsets - Maria Bobila, editor at Fashionista.com
The 1B Sneaker Resale Industry - Josh Luber, Founder of StockX, TED Talk speaker
1 mini-exhibit:
Curated with Nihal, a SNKRS Expert at Nike, who personally owns over 200 pairs of sneakers, we will showcase a range of sneakers, from the OG classics to rare af signed limited edition, that you need to know about.
Host:
Tina Yip is a storyteller, host and brand strategist. She is passionate about learning, asking and helping people maximise their personal time through exploring their curiosities. Naturally, she co-created and host 5to9, a podcast for the side hustle generation. By day, she is a senior brand strategist at Berlin Cameron and have worked at creative agencies such as Big Spaceship, R/GA and mcgarrybowen. She worked on clients such as Samsung, MasterCard and Google to develop campaigns, brand strategy, content and live event activations. www.tinayip.com